Increasing Franchises Owned by People of Color

This resource examines strategies to expand franchise ownership opportunities for people of color, who remain underrepresented despite the sector’s growth potential. It highlights barriers such as access to capital, loan approval disparities, and limited professional networks, while outlining best practices to close these gaps—including reduced franchise fees, E-2 visa support, partnerships with HBCUs and pathway programs, and supplier diversity initiatives. Case studies from UPS, Wendy’s, Yum! Brands, and Marriott illustrate how leading companies are advancing equity in franchising, driving economic mobility, and strengthening community ties.